From Indian factory floors to MENASA shelves.
Micella supplies finished detergent to MENASA, built to your specification or shipped under our own house brand. Backed by Dubai-based service and 800,000 metric tons of ISO 9001:2015 spray-dried manufacturing in India.
One accountable partner between your market and the factory.
Buyers across MENASA get the scale and price of Indian manufacturing without the friction of managing it. Micella sits in the middle on quality, documentation, and delivery.
Importers, distributors and retail brands across the UAE, GCC, Saudi Arabia and Africa seeking dependable detergent supply.
Single point of contact for sourcing, quality control, contracts and end-to-end export documentation.
Micella works with a single, dedicated manufacturing partner running two spray-dried plants at Pithampur, Madhya Pradesh.
One manufacturing partner, three decades of spray-dried scale.
Micella works with a single, dedicated manufacturing partner: one of India's leading detergent producers, established in 1995 and running advanced spray-dried technology since 2016. Concentrating volume with one trusted partner is what keeps quality consistent and supply dependable behind every order Micella ships.
End-to-end, from formulation to finished retail pack.
Pilot batches to industrial volumes on spray-tower technology. 800,000 MT annual capacity to absorb your demand.
Your brand on proven formulations, or finished retail brands ready for market, for a faster route to shelf.
Active matter from economy (7–8%) to ultra-premium (18%+), with custom fragrances, colours and packaging.
One Dubai-based team managing sourcing, quality control, contracts and delivery. You deal with an accountable partner, not a factory floor abroad.
Comprehensive export documentation, CIF pricing to major ports, and managed freight across MENASA.
Formulation consulting, batch traceability and certificates of analysis under ISO 9001:2015 quality control.
Finished detergent, to your spec or our own brand.
Micella supplies finished retail detergent across every format, built to your own specification or shipped under our own established brand.
Custom multi-SKU programmes and bulk formulations built to your market.
The detail your procurement team needs.
- Retail: 2.5kg · 3kg · 5kg · 6kg
- Bulk: 25kg · 50kg
- Custom sizes available
- Production: 4–6 weeks
- Custom branding setup
- Technical support included
- CIF pricing to major ports
- Full export documentation
- Volume-based pricing
Proven capacity behind every order.
Micella is backed by a manufacturer that already runs one of India's deepest distribution networks: your assurance of the capacity, consistency and reliability behind every MENASA shipment.
Named for the micelle, the molecule that made cleaning possible.
A micelle is a spherical cluster of surfactant molecules, a hydrophobic core and hydrophilic shell, that lifts and carries away water-insoluble grime. That principle of bringing two worlds together is exactly how we operate.
Micella Sourcing Consultant Limited operates from the Dubai International Financial Centre (DIFC Reg #12352), connecting MENASA buyers with world-class Indian manufacturing: finished detergent built to your specification or shipped under our own brand, across the UAE, GCC, Saudi Arabia, and beyond.